In 2001 the Chamber of commerce
and its directors appointed Barking Toad Creative Advertising to write a
marketing plan for the Government subsidies allocated for regional centers
that are bypassed by new highway construction.
At the time it was feared that the town would suffer with the lack of passing traffic and the ongoing tourism. As a result Barking Toad created a PR based campaign that was not only adopted by State Government but also RTA in the form of subsidies to be allocated for the purposes of advertising this regional center.
Since this time the campaign has evolved but the common theme is used.
If you are a member of the MDBC then you are able to use this logo to assist in the branding of this town. This logo is perfect for addng to your stationery, websites, emails, packaging or product promotion on TV etc. Essentially this is our brand for us as a town to hang our hat upon. For downloads and instructions on how to use this logo click here to log in to the members area and follow the prompts to the Downloads page.