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Opinion . . .
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2011 Festival of Lights

Murwillumbah Festival of Lights and Community Christmas Party



Christmas is coming to Murwillumbah and look at what we have in store for you! This year MDBC have been given the opportunity to light up the town for Christmas, with start up funding coming from EMF Griffiths. This event has the support of Tweed Shire Council and Essential Energy. It is an initiative of the Murwillumbah and District Business Chamber and it just the start of things to come. We envisage that this event will grow and develop over the coming years and be a community event that will essentially be owned by our town. Its success depends on what we are prepared to put into it. Right now we have secured some funding and a group of motivated business people and community organisations. The “you build it and they will come” metaphor is indeed what we are striving for with this event. It is an awesome opportunity for Murwillumbah to shine and for us to celebrate with our local community and showcase our town to visitors. So come on everyone let’s light up our town for all to see right throughout December!


We are proposing:

  1. That we light up 14 of the main buildings in town, the streets, trees and the Tweed River Bridge.
  2. That the retail community decorate their premises with lights or Christmas inspired window displays.
  3. That we celebrate the season with a Community Christmas Party in the Centre of town December 16.
  4. That we offer a competition to businesses to decorate their shop/business for the Christmas period.
  5. That we market the Christmas event through television advertising, radio and newspaper coverage Santaland for Santa photos in the Main St for the Christmas period.
  6. That we renew the Christmas Street banners featuring sponsors.
  7. That, with your assistance, we organise, a giant Christmas raffle, with tickets sold in participating retailers.
  8. That  shops open late on the Thursday and Friday nights in the month of the Festival to make to most of the lights.
  9. That buskers are entertaining on the pavements on the Thursday and Friday nights in the month of the Festival.
  10. That we keep our lights on until the 1st of January so that our town becomes a destination for new years celebrations.

 

Click here to download the business particpation form.

 AIM

The aim of the Murwillumbah  Lights Up Christmas Carnival  is to bring more tourists and families from around the area and from the Gold Coast to Murwillumbah for an event that will hopefully grow to be as big an event such as “The Lights of Lobethal‟ festival in the Adelaide Hills – see the following website address - http://www.lightsoflobethal.com.au/home.

 

The goal of the project is to gradually build this Christmas event into one of the key events in the Tweed Valley tourism calendar.

Christmas is always a busy time for businesses. This project aims to support local businesses even further with the evolution of an attraction that will bring more people to the area to view the shopfronts and potentially generate extra income for these businesses.

PROPOSED COMPETITION CATEGORIES

Businesses in Murwillumbah would specifically be invited to compete in various categories of Christmas Light displays.

These will include:

Commercial Display

Companies can individually submit a display for their business space. This would encourage visitors to the area to come directly to their shopfronts to view the displays.  Displays could be in shopfront windows, set up inside the building space of the company incorporating interactive displays for families to visit, or in the street area in front of the buildings (following guidelines which specify that pathways are not to be blocked in any way etc).

Most Sustainably Innovative Design

A prize would be awarded for the category of Most Sustainably Innovative Design. To be considered for this award the entry must utilise products such as energy efficient lighting, recycled materials etc. in the display to limit or offset the energy and materials used throughout the area.

People’s Choice awards – shop

This award will be voted on by the community with a voting box in Santa land

GENERAL

In general, pictures of the finalists will be advertised in all the local press. This will encourage more participation from businesses as it is a form of advertising for them.

OTHER OPTIONS FOR BUSINESSES

If businesses are not able to participate in the Christmas Lights competition, as perhaps their shopfronts do not allow it, there will be other options available. These include:

Raffle tickets


 Raffle tickets may also be sold within each business to raise money to cover costs related to the event.  Sales would also be encouraged at the Community Christmas Party. Local Businesses will be encouraged to donate goods for a giant Christmas stocking displayed at the Santa grotto.

A Food Drive

A food drive will be put in place at the supermarkets around town to collect non perishable goods for local charities and individuals in need in the area.Memerbs or Global Care will come and collect the goods and distributet them.

JUDGING INFORMATION

Each entrant in the Christmas Lights Competition in Murwillumbah needs to let the Chamber know if they are in the competition.

 

AWARDS CEREMONY & PRIZES

The award ceremony will take place in conjunction with the Community Christmas Party on the 16th of December.

 

It is up to us, “If we build it, they will come!” Let’s all work together and show everyone that Murwillumbah is the Heart of the Tweed!